Sephora Squad is a community of disruptive content creators and beauty lovers from different backgrounds. Does this sound like you?

Sephora Squad is a different kind of beauty-influencer program.

We celebrate the most authentic and inspiring voices in the digital beauty space. We believe in the #UnlimitedPowerOfBeauty.

Launched in 2019 in the US, Sephora Middle East is now on the hunt to gather a crew of unique, unfiltered, sorry-not-sorry storytellers with a diverse range of followers, points of view, and interests. We are searching for emboldened and passionate beauty influencers and Sephora lovers who share their beauty truths. We are looking for those who believe that:

It’s inclusive.

It’s addictive.

It’s disruptive.

It’s Sephora.

Sounds like you? Let’s squad up!
We are actively accepting applications
for our next Sephora Squad.

Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn’t judge.
Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn’t judge.
Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn’t judge.
Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn’t judge.
Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn’t judge.
Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn’t judge.

Personalized Perks

Be a part of the world’s biggest beauty community

We will connect you with products, resources, and our network of brands and industry experts to help you reach your next level. See the full range of opportunities below.

Free products

Try hauls of products from some of our most buzzed-about brands

Regram and repost consideration

Instantly help expand your social reach if your original content is selected to appear in our feeds or on our websites ( &

Peer and professional coaching

Share ideas with other influencers and receive training tailored to help you achieve your goals

Networking events

Connect with other influencers and make meaningful industry contacts

Content collaboration opportunities

Co-create videos and be featured on our social feeds

Focus group and access to Sephora

Get first hand access to key initiatives and to our amazing merchant teams

Early access to products

Be #first to test and review products from some of the industry’s most highly anticipated launches

How it Works

Step 1

Applying & Registering

  • Verify your email - Click the “Apply” button to get started and follow the steps.
  • Fill out application form - Be sure to read Application Terms.
  • Fill in your Social Details & Upload your insights.
  • You will receive the link and a custom Sephora Squad Instagram post to help spread the word.

Step 2

Semi Finalist

  • This is a challenge round - More details will be shared on email to those chosen to the semi-finalist round by June 15th

Step 3

Finalists at Squad House

  • Participate in the mandatory squad house from August 23rd – August 29th (Exact location tbc)
  • Flights & accommodation to be handled by Sephora.
  • During the event, finalists will be required to perform a final series of challenges which will be filmed for Sephora's YouTube channel and other social platforms.

Step 4

Winners Announcement

  • Selection & Announcement of Sephora Squad Season 5.

Key Dates

May 13, 2024

Applications open

Jun 06, 2024

Applications close

Jun 15, 2024

Semifinalists Announcement

Aug 23, 2024

Finalists Announcement

Jan, 2025

Selection and Announcement of Sephora Squad Season 5 ًWinners

Frequently Asked Questions

How long will the partnership last?

The Sephora Squad partnership will last 12 months. New Sephora Squad talents will be selected each year.

Is there a minimum or maximum follower requirement?

No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have. They must believe in the power of beauty, and want to spread it to as many as possible.

What type of influencers can apply?

Anyone with an active instagram account who is eager to become the new generation of beauty content creators! We encourage influencers of all races, gender and age in UAE, KSA, Kuwait, Qatar, Oman or Bahrain to apply. If you are ready to show your passion for beauty, learning and content creation on your social page and converse with your beauty audience you are the one we are looking for.

What qualifies you to be a squad member ?

The Sephora Squad will include beauty enthusiasts who:

  • Are eager to constantly create engaging content for their social pages
  • Are looking to work with Sephora and enhance their beauty journey
  • Are willing to travel and attend networking and training events
  • Like to engage with their audience
  • Like to experiment with new products, looks and techniques
What if my Instagram account is private?

If your Instagram account is private, you can still apply to be a part of the Sephora Squad. You will need to upload 3 images or videos that showcase your work in order for us to consider your application.Once you are selected, you will be asked to make your account public. A public profile is essential to be able to get the full experience and perks of being a part of the Sephora Squad’s group of influencers.

What if I don’t show my face on my account ?

The Sephora Squad is open to all types of content creators. Your application will be evaluated based on the work you have submitted and the way you engage with your audience.

Is there a minimum age to apply?

You must be 18 or older.

Is this open globally?

Open only to those residing in KSA, UAE, Qatar, Kuwait, Oman and Bahrain.

Need to know more?

Email us anytime at

Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds.